Herbert van Hoogdalem

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I started in advertising as a junior copywriter back in ’88, did not finish my highschool and was rejected as a student at the Academy of Arts. At ARA/BDDP I won my first Dutch Creative Award (ADCN-Lamp), aged only 21. Together with my former art director Maarten Bakker (we worked intensively as a team for more than 12 years) I created many brands and campaigns for big clients, both local as well as international. After ‘doing’ DDB/Needham & Leo Burnett as a senior creative team, I became Creative Director/Managing Partner at Euro/RSCG, aged 26. Two years later I was asked for the same job at Ammirati Puris Lintas, where I successfully implemented the merge with LOWE together with the rest of the management team. Aged 31 back in 2001 I started my first own agency: Montego Bay. Despite of the economical recession Montego Bay grew from 0 to 11 people in 9 months. Then I decided to sell the company to Ogilvy & Mather, where I became Creative Director/Managing Partner again. Wrong decision. I did not fit in the corporate culture of a big, traditional advertising company anymore, so that’s why I decided to reject my earn out and to leave for Spain before my contract of 3 years was done. Returning to Holland in 2005, I started hiring myself as an interim creative consultant/free-lancer, personal branded as 'Professional Outsider'. I added my know-how, my talent, my vision, my network and my skills on an independent base to those who could handle it, leaving enough time for some personal business adventures and for writing my first book. In january 2009 I -amongst others- helped founding Purple Cows Unlimited BV, a communication company wich will have the site in English as soon as possible.

interesses:

Film, to cook (and to eat), classic cars, to read, to write, photography, internet, culture, Quinten, to be curious, people, news papers, magazines, new media.

• Creative Director at Purple Cows Unlimited BV

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