Peter Simoons

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• The alliance spectrum | 24.05.2012

  We have seen what strategic alliances are and why one would partner in strategic alliances. Let’s in this article have a look at the alliance spectrum. It appears that the term strategic alliance has a different to different people. In a recent round table of alliance people we started of with the question “what do [...]

• Why early opt out of an alliance can be successful | 23.05.2012

  Many people feel that an alliance is only successful when it delivers to its goals. I would argue that leaving an alliance early can be a matter of success. Take the situation of one of my clients. They were approached in 2011 by an Spanish company with the proposal to build a solution together. My [...]

• Why would you partner in strategic alliances? | 22.05.2012

  In the previous article in this series we looked at what strategic alliances are. In this article we will dive into the reasons companies can enter into strategic alliances. These reasons can be categorized into three main groups: Knowledge transfer: companies enter into alliances because there is knowledge or IP required to create something new. [...]

• Alliance portfolio management seminar | 21.05.2012

  For many outsiders creating alliances may seem easy. You know better, creating alliances and maintaining them is hard work. And it requires continues work; when you are working with alliances you need to constantly pay attention. Attention for your partner and attention in your own organization. In fact you need to do two sided key [...]

• The daunting task of measuring alliance success | 18.05.2012

  Measuring alliance success can be as difficult as it is important. On one side you would like to know how your alliances are performing, on the other hand what metrics would you use? Last week, on the 8th of May, ASAP Benelux organized a round table on the topic of measuring alliance success. Excellently hosted [...]

• Expanding on the definition of a strategic alliance | 17.05.2012

  In a previous post I wrote down the definition of a strategic alliance as: “A strategic alliance is a strategic cooperation between two or more organizations, with the aim to achieve a result one of the parties can not (easily) achieve alone.” A basic definition that covers the essence of a strategic alliance. Two years [...]

• Establishing strategic alliances | 15.05.2012

  Alliances are an increasing important strategic way to help organizations grow. In 1998 Yves Doz and Gary Hamel already wrote “No Company can go it alone” as the opening statement of their book on strategic alliances. Today this is more applicable than ever. Since they wrote their masterpiece a lot has happened in the world. [...]

• Do you need a process for alliances? | 14.05.2012

  Some weeks ago I posted a question in a YouTube video. As simple as the upload process seemed somehow the system managed to get audio and video out of sync. Beyond that technical glitch I received a number of responses, some about the way I was filming myself, including the advise not to do that! [...]

• How to measure alliance success? | 08.05.2012

  Today the Association of Strategic Alliance Professionals (ASAP) chapter in the Benelux will conduct a round table. When I started to organize this table I asked a few people what topic they would like to discuss this time. Actually I asked them with the specific question “what do you struggle with the most in alliances [...]

• Functional mapping in alliance management relationships | 03.05.2012

  At the end of our alliance management workshops one of the questions in the evaluation form is for the attendees to name the one thing that they have learned that will have most positive impact on the partnerships they manage. The elements that are named the most in all evaluations can be summarized as elements [...]