Peter Simoons

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• The position of the alliance office in a corporate organization | 31-01-12

  While doing some research for a client last week I ran into this piece by Dyer, Kale and Singh from 2001. A report about the position of the alliance office in a corporate organization and the effects of having a dedicated alliance office. In the report the authors describe how they conducted a study of [...]

• The role of a strategic alliance professional | 12-01-12

  Many organizations are struggling to maintain or grow their business in current economic times. Traditional organic growth asks for investments that may overstretch Today’s budgets, acquiring other companies requires substantial investments that may not be available and when you are depending on government subsidies you may be facing sincere budget cuts too. Despite the headwinds you [...]

• A fabulous New Year [newsletter] | 10-01-12

  This is the text of the January newsletter. When interested to receive this newsletter directly into your inbox you can subscribe in the top right corner of this page. It is the second week into 2012 already and for sure one thing is still the same in the new year: time continues to fly! Allow [...]

• Interview: three questions for… | 20-12-11

  Earlier this year I became a member of the International Business Club of the World Trade Center Almere Area (WTCAA). This business club offers a platform for business networking with quite an extensive program that includes company visits, informative sessions and international trade missions. A couple of months ago I was approached for an interview [...]

• The satisfaction of your professional relationships | 12-12-11

  Every professional should value the satisfaction of professional relationships. Relationships like alliances and strategic customer – supplier relationships. Often however we forget the importance of perception, the way of communicating and the management of expectations. Trust, openness, appreciation will be valued in a more positive way when the relationship is in a satisfactory state. This [...]

• Does your company have an Alliance brand? | 23-11-11

  Does your company have an alliance brand and how important is it for your organization to be recognized as an alliance brand? Steve Steinhilbers book on strategic alliances was face down on my desk when some words on the back caught my eye. Even though I read the book and know Cisco is very focused [...]

• Preview 4th State of Alliance Management study | 18-11-11

  On the 12th of December ASAP Benelux will come together in the afternoon to hear Professors Ard-Pieter de Man and Geert Duijsters talk about the 4th ASAP State of Alliance Management study, about alliance capability and alliance performance. The study examines how alliances and alliance management influence the performance of firms. The session will provide [...]

• The inbox dilemma | 16-11-11

  Earlier this week I watched this video starring Luis Suarez and his life in a corporate world without email. A powerful story that might feel a bit negated at the end when it turns out to be an IBM commercial. But then, having worked in IBM and knowing Luis, I know that Luis really works [...]

• What is in your Alliance Lifecycle? | 08-11-11

  This morning I researched a couple of resources about the alliance lifecycle and noticed that the cycles I found all differ and still are somewhat similar. Quite understandable as every organization will adjust common alliance best practices to their own needs. The lifecycles I found ranged from 5 to 8 main steps. All of them [...]

• November newsletter: 2 years and a good cause | 03-11-11

  Two years ago, in November, I decided to leave my trusted working environment and focus entirely on Simoons & Company. This was the start of two instructive years, learning about things that are obvious to employees and learning about my new position as small business. But most of all, learning about myself: where do I [...]